Now, many internet marketers and website users for business, know what a bounce rate is. But unfortunately, to lower the bounce rate may still be a pretty confusing PR.
For those of you who are still unfamiliar with this term, what is meant by the bounce rate or bounce rate is an analytical term or number that shows the number of bounces when a visitor coming from Google enters one of your web pages, but the visitor does not make any interaction. even.
Indeed, the bounce rate is not directly used by Google as a ranking signal. Even so, it is clear that Google still takes it into account as one of the factors related to SEO techniques. That is, there is still an influence between the quality of the website with the selection and use of keywords, the affordability of the website to the audience, increasing engagement, measuring user satisfaction, and so on.
But at least, if you follow the method of lowering the bounce rate, you can increase more visits, allow increased website traffic, and even increase your website’s ranking in search engines.
1. Increase Audience Satisfaction by Providing Quality Content
Content remains the king in determining the quality of a website and whether visitors are happy to visit your website. That’s why, it is always recommended in Redcomm Knowledge to create quality content, powerful content, and multiply evergreen content to increase web traffic.
The next way, you also need to know what kind of information is needed by the audience who visits your website. You can look at Google Analytics to find out what keywords your audience is actually using. For example: aloe vera gel. So take another look at the flow of this audience’s behavior, how many pages did he or she visit, and is there content related to those keywords available on your site?
It would be nice, you provide a variety of content related to the business web niche and keywords that are sought after by the audience, so that you can provide informative recommendations to the audience. This method will be very effective in lowering the bounce rate, as well as inviting visitors to come again.
2. CTAs Should Not Only Be Clear But Also Smart
In order for the audience to click on the CTA or call to action button that you provide, make sure you enter certain keywords in the CTA. To be able to do this, you need to first analyze all the data in Google Analytics and Google Search Console, then also use tools for keyword research. The goal is to find keywords that have gotten to the top of the search engine page rankings. After that, enter these keywords in the CTA.
If for example your page discusses online business, then you can enter keywords about how to start an online business, skills that must be possessed by online business people, online business websites, the best Indonesian digital marketing agency, which can help online businesses, who need professional SEO services, etc.
3. User Friendly Site Search Mandatory
The next way to lower your bounce rate, you need to make the browsing process on your site easier for your audience or more user friendly. That is, you have set the layout and navigation in such a way that it can make it easier for your audience to surf your website.
4. Avoid Dead Links on Website Pages
Have you ever visited a download site and then pressed one of the download buttons. Unfortunately, the button turned out to be a dead link that couldn’t be clicked. That would piss you off, wouldn’t it? Because, you’ve been expecting a download, but apparently the button is not working. Therefore, make sure there are no buttons or links that don’t work and could be the cause of a high bounce rate.
5. Apply the Inverted Pyramid Writing Style in Content Writing
What is meant by the inverted pyramid writing style is that it starts with general instructions, or the main question that is the reason the audience comes to your website, quick answer reviews, more detailed discussions, then enters the full discussion content. Show readers what you promise, then draw them into the details you prepared.